Like most small, handmade businesses, you might feel invisible during the whole Black Friday / Cyber Monday / and even Small Business Saturday rush. You might even be thinking to yourself right now, why bother?
Here’s why you might not want to skip out on Black Friday this year:
Black Friday is the holiday shopping event known for opening the flood gates and kick-starting the rest of the shopping season.
Allow me to explain.
Have you ever gone on a spending fast?
You know, that thing people like to try to do when they want to reign in their spending and save a little extra money.
They put a halt to ALL spending except what is absolutely necessary (things like gas, groceries, toiletries, and so on.)
Can you take a guess at what usually happens?
Yup. The fast only lasts so long. And once it’s broken? Most people won’t only buy one little thing and then feel guilty about before going right back to the fast.
Oh, no. They open up the flood gates (otherwise known as their wallets) and BUY ALL THE THINGS.
Just like when someone goes on an eating binge after swearing off carbs for too long while having to watch their co-workers gobble doughnut after doughnut. This is what is going on when customers finally let themselves shop they SHOP.
Black Friday sale events present a tipping point opportunity for a lot of people.
Maybe they were being stingy with their credit cards before, but how can one POSSIBLY refuse discounts of up to 90% off?!
hermits and insane-crazy people. That’s who.
You may be just one business among the masses during Black Friday weekend, but you’re still going to want to be there to catch some of the impulse buying hat is going to happen with or without you.
You don’t even have to do a super steep discount.
All you’re looking for is to have your listings to pop up when people search for “Black Friday Sale.”
Maybe they’ll buy, maybe they won’t. Either way, it will bring in exposure for your products that you might not have gotten otherwise.
Black Friday weekend is an opportunity, and it doesn’t have to take a whole lot of work on your part to give it a try.
Already have a black Friday weekend promotion planned? Share it with us in the comments below! Maybe we can all do a little Black Friday shopping of our own right from this blog post!