The short answer: YES!!!!!
The long answer:
There are many online ways to promote you business and interact with your potential customers. New social media platforms are popping up everyday, and there are lots of opportunities for press and paid advertising. However, blogging continues to stand part from the rest as the chiefly effective way to bring in and engage customers with your business.
Here are just some of the reasons you should be blogging for your business:
1. Your blog posts are permanent. When you post a tweet on twitter, your followers will see it for a few minutes to a few hours before it has disappeared into the twitterverse. Facebook statuses and pinterest shares are good for a day or two at the most, before they disappear into the depths of your timeline or boards. Your blog posts, on the other-hand, are search-engine loved mines of content that will continue to bring your traffic for months and even years to come.
I still get traffic to my blog and web site from posts I literally wrote two years ago. A lot of these are from people Googling a particular topic, and landing on one of my posts as a search-engine result. From a pure SEO standpoint, blogging is a MUST.
2. Your blog gives you the space to build a brand and a following. With your blog you can have long posts or short posts. You can control your design, your images, and you can be the only “shop” around for clicks away. Though the process is gradual (and takes patience my friend), through blogging you can really let your followers get the chance to get to know YOU and your products on a personal level they otherwise would not have identified with.
3. Blogging gives you the opportunity to establish your expertise. Everyone is an expert in one thing or another, and blogging provides a platform to share that expertise with those who may find it helpful. You can share the love with how-to articles, general advice posts, or personal recommendations. Chances are, you have the answers someone is looking for. As contrary as it sounds: the more information you can give away for free, the more money you will make.
By giving away your expert advice (be it how to write a novel or what mascara brand you recommend), you are establishing trust with your readers. They will keep coming back for your helpful freebies, and they will also become more and more willing to PAY you for your products or services.
If you’re patent and stick with it, I assure that a blog can offer your business more benefits than all of your other social networking efforts COMBINED.
Do you blog? have you found it to be beneficial for your business?