Should you blog for your business?

The short answer: YES!!!!!

The long answer:
There are many online ways to promote you business and interact with your potential customers. New social media platforms are popping up everyday, and there are lots of opportunities for press and paid advertising. However, blogging continues to stand part from the rest as the chiefly effective way to bring in and engage customers with your business.

Megan's Beaded Designs Blog

The official blog for Megan’s Beaded Designs – look familiar? *wink, wink*

Here are just some of the reasons you should be blogging for your business:

1. Your blog posts are permanent. When you post a tweet on twitter, your followers will see it for a few minutes to a few hours before it has disappeared into the twitterverse. Facebook statuses and pinterest shares are good for a day or two at the most, before they disappear into the depths of your timeline or boards. Your blog posts, on the other-hand, are search-engine loved mines of content that will continue to bring your traffic for months and even years to come.

I still get traffic to my blog and web site from posts I literally wrote two years ago. A lot of these are from people Googling a particular topic, and landing on one of my posts as a search-engine result. From a pure SEO standpoint, blogging is a MUST.

2. Your blog gives you the space to build a brand and a following. With your blog you can have long posts or short posts. You can control your design, your images, and you can be the only “shop” around for clicks away. Though the process is gradual (and takes patience my friend), through blogging you can really let your followers get the chance to get to know YOU and your products on a personal level they otherwise would not have identified with.

3. Blogging gives you the opportunity to establish your expertise. Everyone is an expert in one thing or another, and blogging provides a platform to share that expertise with those who may find it helpful. You can share the love with how-to articles, general advice posts, or personal recommendations. Chances are, you have the answers someone is looking for. As contrary as it sounds: the more information you can give away for free, the more money you will make.

By giving away your expert advice (be it how to write a novel or what mascara brand you recommend), you are establishing trust with your readers. They will keep coming back for your helpful freebies, and they will also become more and more willing to PAY you for your products or services.

If you’re patent and stick with it, I assure that a blog can offer your business more benefits than all of your other social networking efforts COMBINED.

Do you blog? have you found it to be beneficial for your business?

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Comments: 12

  1. Diana Coe June 18, 2013 at 3:07 pm Reply

    I am so torn about blogging … I love and admire your blog and see where the benefits are, but I just wouldn’t know what to write all the time. I usually already struggle to post on facebook kind of regularly and twitter is even worse 🙁

    • June 18, 2013 at 5:48 pm Reply

      Each platform is different, and you can anticipate it to be rocky at first. I know my first blog posts were horrendous, and filled with way more typos than they are now (yup, I know I still make plenty of ’em, but no where near as bad if you can believe it.) As for WHAT to write about, I think that everyone’s best work comes out when they write about what they are really passionate about. Does the idea of discussing underwater caves really light you up? Then write about that. Even if it’s trying out different brands of toothpaste that makes you excitable, chances are, someone is surfing the net looking for a good toothpaste recommendation.

      For more ideas, here’s a guest port I wrote for Handmadelogy awhile ago with a list of blogging ideas to get you started:

      …and stay tuned, but I just might be working on creating jewelry blogger’s book of blog post prompts ;-). Shhh though, I haven’t officially announced anything yet. It’ll be our secret.

  2. SpokaneFocus June 19, 2013 at 2:25 pm Reply

    This is a great article! Blogging is a great way to establish yourself as an expert. I would suggest a WordPress blog. It is considerably more difficult to implement but the flexibility will pay off in the end.

    • June 19, 2013 at 5:54 pm Reply

      That is absolutely my recommendation too, and what I use for both of my blogs. I use Blogger for a side blog and for a couple of blogs I’m team manager of, and it’s a huge pain after I’ve gotten used to the flexibility and power of the WordPress platform.

  3. Sandy June 21, 2013 at 11:01 pm Reply

    I’m probably going to sound stupid, but I have no idea how to set up a blog. I’m slowly but gradually expanding on getting to word out about my shop and blogging is one of the things I haven’t done yet.
    I would appreciate some instructions on how to do it correctly if you have the time.
    Thank you,

    • Megan June 21, 2013 at 11:34 pm Reply

      You don’t sound stupid at all Sandy! There are several ways you can set up a blog, the easiest is probably to go with a free provider, or, and follow their instructions from there. I personally recommend WordPress, but the choice is entirely up to you!

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  7. aSma March 26, 2015 at 1:28 pm Reply

    I started my blog few months ago and I love how it turned out! I love taking pictures and speaking about my business, so I found the pleasure doing that regularly through my blog I am far from being a blog expert but I am enjoying it so far. I think this is the point of it, enjoying and promoting at the same time.

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