Starting from Zero: How to Get Sales On Opening Day {Part 1}

In this post I’m going to give you a peek behind the scenes of the recent launch of my latest handmade business, Twisted Pixies.

Like my main business, Megan’s Beaded Designs, this new business offers my handmade beaded jewelry, but it focuses on a more niche alternative fashion/gothic market.

It was a spontaneous decision on my part to start a new business, and not the best timing with everything else going on in my personal life. But once I got the idea in my head, I just couldn’t shake it.

Starting a new business is scary.

Why?

Because it might not work.

There’s a lot of money, time, and emotional energy that gets front-loaded into a business before the public even gets a chance to let you know if it’s any good.

I wondered if my success with my handmade business so far has just been a fluke.

What if it’s all been pure luck? Maybe it was just the result of me just-so-happening to do the right things at the right times without even realizing it?

But then again…  what if it’s not? What if I’ve actually learned a thing or two about running a handmade business, and opening up a new one is my chance to start over, except, now I get to do it knowing what I know now?

(Ever wish you could go back to high school, just for a day, with all of your grown-up wisdom and knowledge that you’ve acquired since? This was kinda like my chance to do that.)

And so, from what started as a fleeting whim, I created Twisted Pixies.

twisted pixies website

Going from the initial idea to launch took just over two months, a period of time which included brand development, setting up a new e-mail list and new social media accounts, designing and producing new product lines, getting professionally modeled and photographed lifestyle shots, and creating an entirely new website.

Is my work done? Far from it. There are still products that need to be listed and holes on the website that need to be filled, marketing that needs to be mapped out, and more. The social media platforms created for Twisted Pixies are still in their infancy (where much of the energy will be dedicated to building a following), and my e-mail list for this site is still under 100 subscribers.

Needless to say, there is A LOT of work left to do.

But you know what?

Twisted Pixies started bringing in sales on DAY ONE.

This is not something I could claim when I opened my main website. There was took a lot of tweaking and promoting before I was able to build the following, trust, and funnel to start getting sales there instead of over on my Etsy shops or other marketplace platforms.

So what did I do differently?

I launched with a BANG instead of a whimper.

I cultivated a small audience of targeted followers who were EXCITED and READY TO BUY before they were even able to.

There were people waiting at their computers for the strike of midnight, when I flipped the switch and turned the website on.

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This wasn’t by accident. To combat my fears of no one caring, I put a lot of effort into building up the excitement for this launch. And, hooray, hooray, it worked.

In my next post, I’m going to show you, step-by-step, how I did it. Stay tuned.

 

But first, I want to hear from you! In the comments below, tell me how YOU felt when opening your handmade business. Were you shaking in your boots? Just curious enough to give this handmade thing a try? Or are you too scared to give your handmade business a try? I’d love to read your story.

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Comments: 4

  1. Beverly Adams June 20, 2016 at 7:30 pm Reply

    so ready to read the next post! I sometimes think I am not doing this right, but I keep on keeping on! thank you Megan, for your marketing strategies and for being there when I need you.

  2. Jul's June 24, 2016 at 3:33 am Reply

    Wow! This is so awesome…and I love your goth jewelry, Twisted Pixies. Can’t wait for the next post. Really well done! I don’t run a product baed business,,, mine is service based, but love how you built the excitement and your professional photos and jewelry are stunning.

  3. Reena Tory June 24, 2016 at 3:49 am Reply

    How awesome! To be able to create customers from day 1 is inspiring! I have a service based business as well, but I love your tips. Wishing you much success!

  4. […] In Part 1 I introduced you to my new handmade business, Twisted Pixies, and showed you how I went from the fear of starting a new handmade business to a demonstrably successful launch, despite having a small list of less than 100 e-mail subscribers. […]

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