Happy (almost) Halloween friends! I hope everyone is going to have a safe and fun 31st, whether you’re planning on escorting the little ones on their candy-hunting ventures, rocking the city streets dressed head-to-toe as your favorite Marvel character, or staying in with the lights off and blinds drawn with all hopes that no one will notice you’re home.
However, as business peeps, I hope you’re doing more than enjoying the October festivities. I hope you’re thinking ahead, because, whether we like it or not, the holiday shopping season has reached us. Buyers get to complain about having Christmas tree displays already set up at their local mall, but we have to be prepped and armed with marketing tactics that will push us to the top of their minds when the time comes when they’ll actually be buying.
For many handmade sellers, that means pushing our latest and greatest products. Introducing a new lines is, after all, a great excuse to get in contact with your potential buyers across all of your marketing channels.
But what if you don’t have any new products? What if you been too busy to create a new line, or you feel you’ve already got too many options that that last thing you want to do is add to your potential customer’s decision fatigue?
That’s where repackaging comes in.
Repackaging essentially means releasing the same product over again, but in a different way.
Disney does this every time they re-release an old classic, only this time it’s digitally remastered, or on blu-ray, or in 3-D. (Products like the Snow White movie are well over a half a century old, but Disney keeps repacking it and selling it as if it were brand new!)
The holiday season provides a unique excuse for repackaging, as most shoppers are on the hunt for gifts. This means you can repackage your items so they are together, such as pairing a necklace and earrings to make a gift set, or selling two friendship necklaces together. Even if you’ve already marketed the crap out of the original jewelry pieces, you can now re-market them as an entirely new item, aka: a gift set.
I’ve recently been doing just this with some of my beading patterns. Fellow beaders can purchased discounted collections of my beading patterns in bulk, saving loads off of the individual pattern prices. Plus, this gives me an excuse to re-promote some of my designs that are over 2 years old:
Now I want to hear from you! What are some of your items you can repackage or re-release for the holiday shopping season? Perhaps you have some products that you originally promoted as personal must-haves, but can now be showcased as great gift ideas. I’d love to hear what your planning to promote!