An e-mail list: it’s the one thing I wish I would have started 3 years earlier. But alas, life is too short for regrets and we can only move forward, which is a heckuva lot easier if your head isn’t craned around to see what’s behind you.
There’s you’re wisdom for the day, ladies and gentlemen. Completely free of charge.
Anyway, back to my main point:
Why I have an e-mail list and why I think you should get one too:
Reason #1: Snag visitors before they forget you forever.
People come into your website from all sorts of places. Some will come in through a Google search, perhaps stumbling across one of your blog posts or product listings. They may like what they see, even enjoy browsing your site a bit, but if they leave without dropping off their e-mail address there’s a very good chance they’ll forget about you completely, never to return.
It’s not you, it’s them. Really.
They probably even left with the best of intentions to come back, but without the chance that they’ll get any e-mail reminders, it’s slim to none that they’ll remember to drop back in as they go about their busy lives where a million other distractions are vying for their attention.
Reason #2: E-mails wait patiently.
Social media is great, but whether or not your followers will see your posts depends a lot on what time of day you post – and whether or not that corresponds with the time of day they are interacting on the same social media site. Places like twitter and Instagram move so quickly, you are only having your statuses seen by a tiny fraction of your followers with each post. Likewise, Facebook will only show your updates to a handful of your followers to deem its interactive quality before they show it to a greater amount of your fans. The likelihood of any of your posts seeing ALL of your followers is virtually impossible.
With e-mail, the message you send to your list will wait patiently in their inboxes until they decide to open it or delete it, for however long it takes.
Reason #3: E-mail is more intimate.
If you’re getting the right people onto your e-mail list, then you know that most of them are very interested in your products – even if they haven’t purchased anything yet. This means you get to be more targeted with your message, and allow your list to feel like you are speaking directly with them (because you are!) You can also offer exclusive insights, free value-laden content, and VIP deals to let them know you appreciate their loyalty.
Reason #4: It can help you turn in-person buyers into online shoppers.
By collecting e-mails at craft fairs and art shows, you can get more of your local customers to check out your website or online marketplace shop. This, in turn, can lead them to not only purchasing from you at their computers, but more recommendations from them to their friends and family who perhaps don’t live in the nearby area.
(As you probably know, word-of-mouth advertising is the best kind there is.)
Reason #5: You can segment and automate your message.
Most e-mail service providers give you the option of breaking up your list into multiple segments. For example, my list is broken up by my subscribers here on this blog, and those who sign up at my website. Obviously, the people who sign up here are more interested in business advice and jewelry-making tutorials, whereas the people who sign up over on my website are more interested in the finished products and style advice.
Two separate lists on the same e-mail provider makes my life easier.
Furthermore, I can write and set up my e-mail newsletters as far in advance as I want to go, scheduling them ahead of time. This way, if I get backed up with other tasks or want to take a vacation, I don’t have to worry about falling behind on getting in touch with my audience.
There are plenty more reasons why an e-mail list is a good idea for your business. This post merely scratches the surface.
So, rather than waiting until you wish you would have done it earlier, why not get started setting up your e-mail list today?
Oh, and speaking of e-mail lists: