What do to when you’re uncertain of everything

In this new, post-election world, people are feeling a lot of uncertainty. Business owners, in particular, may be wondering how the results announced on November 9th will affect their bottom-line.

Whether you were for or against our new president-elect, you’re probably wondering what impact the new administration will have on your business. Even if you don’t live in the U.S., you might still be feeling anxious over what impact our country will have on yours and your online sales, particularly if a lot of your customers live here.

You might be feeling despair, or be giddy with hope.

If you’re anything like me, it’s hard to peel away from pouring over news websites and reading provoking thought pieces analyzing how we got the results we got.

Election distracting from business

But now I’m going to ask you to snap out of it.

(And I’m right there with you, friends.)

I’m not saying we shouldn’t stay informed or contemplate the future, but we need keep ourselves from losing focus of the here and now.

Even if our businesses are small, handmade, only side businesses, or whatever, they are still businesses and we need to treat them like it.

It’s November. These last two months of the year are when many retailers bring in the bulk of their sales.

Time to get your Black Friday sale graphics ready, launch your holiday product lines (if you haven’t already) and schedule your e-mail campaigns for the next two months.

The show must go on.

Let’s get down to business.

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