This article is for the quiet ones.
The world of commerce is finally lending itself to us, the quiet ones.
We are the introverts, the INFJs, the softly-spoken.
We’d rather listen than speak. We prefer time to write out our thoughts than being put on the spot in a “brainstorming” session.
We are more comfortable as observers and the thought of playing carnival barkers in order to sell our wares is so averting it makes us feel physically ill.
Thank goodness we are no longer playing the game where the person who shouts the loudest gets the prize.
It’s different now.
Now it’s all about finding your people, and making connections.
In the world of online commerce, people can smell fake-authenticity from miles away.
That’s why the quiet ones will win. We are never comfortable faking it, not even to get a sale.
This is great news.
We get to be ourselves. In fact, we get to be even more ourselves than ever, and by doing so we attract the right people.
The right people will not only be drawn to us (and our products), but they are so much easier for us to work with, making the entire experience of running a small, handmade business enjoyable.
It’s a win-win.
So if you’ve been feeling like there’s no way someone with your silent demeanor can make it in the world of business, think again. You have options, and you have the ability to dominate them just as much (and often more) than your extroverted colleagues.
While the talkers might thrive at trade shows or in-person networking events, you might be more suited for diligently marketing with your e-mail newsletter, building a following on Instagram, and surprising your customers with the sort of premium branded packaging that will have them clamoring back for more.
By being yourself and playing to your strengths, your peeps (i.e., your ideal customers) will feel more connected to you and brand. Connected customers are not only more likely to buy your products, but to identify with them and therefore share them with their own social circles.
You get all this, with no shouting required.